Ford Focus Electric Vehicle Coming in 2011
An all-electric version of the Ford Transit Connect commercial van is coming in late 2010, followed by the Ford Focus Electric in 2011.
Focus Electric is a spin on the gas-powered Ford Focus, which will be available later this year. The electrified Focus will be powered purely by batteries, which means it will never use a drop of gas and will produce zero emissions.
The Focus Electric will be rechargeable using wall outlets and is targeted to get up to 100 miles per charge, making it ideal for daily commuters. Charging the car’s lithium-ion batteries will take between six to eight hours using a 220V wall outlet or longer, using a 110V outlet.
Focus Electric will also feature a user-friendly interface display to provide the driver with information on vehicle range and battery charge.
“Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way,” said Nancy Gioia, Ford director of Global Electrification.
Source: The Ford Story
Ford Navigation System Adds HOV Lane Routing Feature
Drivers of 2011 Ford, Lincoln or Mercury vehicles equipped with voice-activated navigation will now have the new high-occupancy vehicle (HOV) lane routing preference feature.
HOV, or carpool lanes, are popular among commuters in highly-populated regions because they allow vehicles with multiple passengers to use designated lanes for faster travel. In Northern Virginia, for example, HOV designated lanes can cut a trip’s travel time on a popular 27-mile stretch of I-95/I-395 in half, with some 18,500 people traveling that specific route during peek commuter hours daily.
Drivers with passengers may engage the HOV guidance option on the navigation preference menu. And when a destination is entered, the system will map routes using HOV lanes where appropriate.
“We’ve worked hard to ensure our navigation system is not only extremely helpful, but exceptionally intuitive,” said Jim Buczkowski, director, Global Electrical and Electronics Systems Engineering. “We’ve added services and features such as HOV logic and others for 2011 that will help customers access exactly the information they need while they’re on the go.”
To learn more about this and other innovations at Ford, stop by Beach Ford in Virginia Beach or Suffolk today.
Source: Ford.com
The 2011 Ford Edge at the Chicago Auto Show
Watch this video to learn about all the new features on the 2011 Ford Edge as the Chief Engineer, Elaine Bannon, gives a short video tour at the 2010 Chicago Auto Show.
To learn more about the Ford Edge, stop by Beach Ford in Suffolk or Virginia Beach and talk to a member of our helpful sales staff.
Source: youtube.com/Ford
Ford Earns Fifth Energy Star Award
Ford Motor Company has earned the U.S. Environmental Protection Agency’s coveted 2010 ENERGY STAR Award for the fifth consecutive year.
The 2010 ENERGY STAR Award for Sustained Excellence recognizes Ford’s continued leadership and commitment to protecting the environment through energy efficiency.
In 2009, Ford improved energy efficiency in their U.S. facilities by 4.6 percent resulting in savings of approximately $15 million. Since 2000, Ford’s U.S. Facilities have improved energy efficiency by more than 30 percent. That’s equivalent to the annual energy consumed by more than 110,000 homes.
“More than ever, we at Ford Motor Company are committed to the responsible use of resources,” said George Andraos, director, Energy and Manufacturing Site Management. “Partnering with ENERGY STAR is an essential component of Ford’s plan to become economically, environmentally and socially sustainable.”
Source: Ford.com
Ford’s U.S. Sales Are Up 43 Percent Versus a Year Ago
Ford Motor Company saw a 43 percent sales increase in February versus a year ago. Compared with January, Ford’s February sales are up 22 percent.
“The strength of our new products and Ford’s leadership in quality, fuel efficiency, safety, smart design and value are resonating with customers,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “The good news is we have even more new products and fuel-efficient powertrains coming this year, and we expect our progress to continue.”
Cars were up 54 percent versus a year ago, utilities were up 39 percent, and trucks were up 36 percent. Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent, and Mercury sales were up 24 percent.
New or significantly upgraded vehicles this year include the Ford Fiesta, Focus, Edge and Edge Sport, Explorer, F-Series Super Duty, Transit Connect Electric, Lincoln MKX and an all-new small car for Mercury.
In addition, the company is introducing nine new or upgraded fuel-efficient engines and six new transmissions this year. They include the new 2.0-liter EcoBoost engine, new Mustang V-6 and V-8, new Super Duty 6.7-liter diesel and 6.2-liter gasoline engines.
“This is the most ambitious powertrain upgrade ever undertaken by Ford,” said Czubay. “Our goal is to provide our customers with industry-leading fuel economy and performance – and more reasons to shop Ford and buy Ford.”
Stop by Beach Ford in Virginia Beach or Suffolk today, and check out Ford’s many new products.
Source: Ford.com
Ford’s Fiesta Movement, Chapter 2
Ford’s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, is now moving into its second chapter. Forty people have been enlisted to tell the story of Ford’s newest car in 16 cities across the country.
Chapter 2 consists of 20 teams comprised of two agents each. Their mission is to interact with consumers online and offline, while bringing Fiesta to their communities.
“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”
Agents will complete a series of missions, where they will compete in challenges locally, involving their communities and opening the discussion about Fiesta.
After completing a challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers can keep up with their favorite agents. The best content will be recognized based on online interaction and consumer opinions.
One of the missions is called “Show the World UR Personality,” where agents will work with designers to design their wrap and personalize their Fiesta. The wrap that receives the most votes from fans on www.fiestamovement.com will later be available to consumers.
“Essentially, the agents will be introducing Fiesta to their communities, with local culture driving the content they create,” said Fontaine. “There will be unique opportunities for consumers to actively engage and follow along with the agent teams in their area.”
The agent teams are located in major markets, including Chicago, Los Angeles, New York, San Francisco, Detroit, Philadelphia, Boston, Denver, San Diego, Dallas, Houston, Seattle, Orlando, Phoenix, Atlanta and Miami.
Source: Ford.com
New 2011 Mustang in High Demand
The new 2011 Ford Mustang has three times as many orders than the 2010 model had during its first month. And half of these orders are requesting the car’s class-leading 20 mpg 3.7-liter V-6 engine.
“Fuel economy ranks among the top two reasons people choose vehicles,” said Steve Ling, North America Car Marketing manager. “With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding.”
Nearly 11,000 Mustangs have been ordered since ordering began in late January.
Half of the orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway.
“The new engine transforms Mustang,” Ling said. “Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world.”
“Take rates” on the California Special series, which harkens back to the original 1968 Mustang, are triple the expected levels. And the first-ever Mustang Club of America (MCA) Special Edition package generated three times more orders than expected.
The orders have also been requesting record levels of new technology, including navigation, high-intensity discharge headlamps and rear-view cameras.
And 41 percent of orders are for Mustang GT’s. The Mustang GT’s modern 5.0-liter four-valve, Ti-VCT V-8 engine delivers 412 horsepower and 390 ft.-lb. or torque.
Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine, producing 550 horsepower and 510 ft.-lb. of torque.
“Mustang is ready for a new generation of buyers,” Ling said. “With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America’s favorite sports car.”
Stop by Beach Ford in Virginia Beach or Suffolk, VA and learn more about the Mustang.
Source: Ford.com
Lincoln MKT Earns Five-Star Crash Test Rating
The National Highway Traffic Safety Administration (NHSTA) awarded the 2010 Lincoln MKT top ratings for frontal and side-impact crash tests. Ford Motor Company has more U.S. government five-star ratings and more Top Safety Pick ratings than any other automaker.
“Leading the industry in both five-star crash test ratings and Top Safety Pick awards is very significant because customers increasingly rely on NHTSA and IIHS ratings when choosing a new vehicle,” said Susan Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering.
With its optional crash-protection, crash-avoidance and driver-awareness features combined with its design, spaciousness, and fuel economy, the all-new MKT has it all.
“Our research shows that MKT customers are tech-savvy, and luxury vehicle buyers tend to be early adopters of new safety, audio, infotainment and powertrain features,” said Kate Pearce, Lincoln MKT marketing manager. “Not only is the MKT packed with standard luxury features and state-of-the-art technologies, it is unsurpassed in its segment for highway fuel economy.”
The Lincoln MKT features Ford’s Trinity Front Crash Body Architecture. The strong body structure is specially designed to absorb energy, featuring octagonal front frame rails and front structural members designed to absorb and redirect forces away from the passenger. The Lincoln MKT also includes Side Protection And Cabin Enhancement Architecture (SPACE) to optimize side-impact occupant protection.
The MKT features Ford’s Personal Safety System, tailoring the airbag and safety belt functions to the individual passenger and the accident circumstances.
“The MKT’s array of advanced safety technologies raised the bar for luxury vehicles and pushed the new frontier of ‘active’ crash-avoidance features that help drivers avoid or reduce the severity of accidents,” said Steve Kozak, chief engineer, Ford Safety Systems.
Stop by Beach Ford in Suffolk, Virginia and take the five-star crash test-rated 2010 Lincoln MKT for a test drive.
Source: Ford.com
Ford Enthusiasts in South Africa Will Attempt to Set World Record
Ford fans all over South Africa will come together this Saturday, February 27, 2010 in an attempt to set the world record for the largest Ford parade. The event will take place at the Phakisa Freeway racetrack.
“This is set to be an historic even for Ford and we take immense pride in the loyalty and enthusiasm the Ford fans continue to show for the brand. There will be a vast array of Ford models coming together in support of the Blue Oval and we are excited at the prospect,” says Jacques Brent, vice president for marketing, sales and service.
In order to break the record, the parade will need to be 3.2 km long, with vehicles no less than two car-lengths apart. The attempts will be certified by the Guinness World of Records.
“Ford has a long and illustrious history in South Africa with many customers enjoying fond memories of the brand from years gone by. The record attempt is sure to be a very nostalgic affair as thousands of Fords from different eras come together in a unique display of Ford machinery,” adds Brent.
The day will be filled with other fun activities for the participating Ford enthusiasts, including demonstration laps, sky divers, food booths and a flea market. There will also be a Show & Shine event, with some of the most impressive personalized Fords in the country on display.
Source: Ford.com
More Orders for the Ford F-150 Raptor Than Expected
Customer demand for Ford’s new F-150 SVT Raptor is greatly exceeding the company’s initial sales expectations. Over 5,300 orders have already been placed.
“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor,” said Mark Grueber, F-150 Marketing manager. “Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in.”
The F-150 Raptor is the first ever high-speed off-road performance truck offered by any manufacturer. Built at Ford’s Dearborn Truck Plant, the 2010 F-150 SVT Raptor was designed for the off-road performance market, which has steadily grown in popularity over the past decade.
Raptor is powered by F-150’s proven 5.4-liter Triton V-8 three-valve engine, which delivers 320 horsepower and 390-ft.-lb. of torque. This spring, customers will also have the option to get the all-new 6.2-liter V-8 engine, producing 411 horsepower and 434 ft.-lb. of torque – making Raptor the most powerful half-ton pickup truck on the market.
Customers are also showing appreciation for the Raptor’s many features. Options such as the luxury package, moonroof and reverse camera all have “take rates” of more than 79 percent. Popular F-150 utility options like touch-screen navigation with SIRIUS Travel Link, trailer brake controller and Ford’s tailgate step have take-rates higher than 62 percent.
For more information on the F-150 SVT Raptor’s capabilities and features, visit Beach Ford in Virginia Beach or Suffolk.
Source: Ford.com
Three Ford Vehicles Are Amongst the “Top 10 Family Cars For 2010″ by Kelley Blue Book
Kelley Blue Book’s kbb.com just listed three Ford vehicles – the 2010 Ford Fusion Hybrid, 2010 Ford Taurus and 2010 Ford Flex – among the “Top 10 Family Cars for 2010.”
“While the product landscape in the new-car world seems ever-changing, the vehicle needs of the typical American family remain fairly constant; capable versatility, value, safety and economical factors usually remain top-of-mind,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.
Nerad says the Ford Fusion Hybrid is great for families because it’s fuel-efficient and keeps the kids entertained with the latest Ford SYNC technology.
“The Ford Fusion Hybrid doesn’t scream its hybrid-ness to the multitudes,” he said. “Instead, it provides what many of us at Kelley Blue Book feel is the best hybrid experience on the road. We love the way the Fusion Hybrid rides and handles, and we applaud its innovative dash and environmental credentials.”
When it comes to the Ford Taurus, Nerad says it delivers features American families will appreciate.
“What was once merely a competent full-size sedan had transformed into a visually striking technological tour de force,” he said. “With features uncommon in its segment, a roomy cabin, cavernous trunk, and nimbleness that belies its size, the redesigned Ford Taurus is a family car that pleases everyone, including the driver.”
But it seems the Ford Flex was Nerad’s favorite. He says if the editors had to pick an overall winner, it might be the vote.
“The Ford Flex leaves plain-vanilla crossovers behind with its distinctive styling, and it has all the comfort and convenience features required to be a great transcontinental family tourer while performing equally well in getting the kids to softball practice,” he said. “It drives better than some midsize sedans, offers comfortable seating for seven, and boasts a long list of available interior amenities including an array of infotainment features and even a small refrigerator.”
To check out these three great family cars, stop by Beach Ford in Virginia Beach or Suffolk.
Source: Ford.com
More than 6,000 Reservations Booked Already for the 2011 Ford Fiesta
The 2011 Ford Fiesta now has 6,000 reservations, and more than 100,000 people showing an interest in the new fuel-efficient car.
The Reservations program is helping Ford understand what their customers are looking for. Nearly 60 percent of customers are opting for high series models, and 65 percent have requested the five-door hatchback. Blue Flame and Lime Squeeze are among the top color choices.
“People saw the Fiesta come to life through the Fiesta Movement, a program where 100 young trendsetters drove a European-spec Ford Fiesta for six months, which created tremendous interest for the vehicle,” said Sam De La Garza, Fiesta brand manager. “That interest now has translated into 6,000 reservations from interested consumers who can build and price their Fiesta.”
Tom and Bob Barton Discuss the 2010 Ford Mustang
The 2010 Ford Mustang coupe is a U.S. government five-star-rated vehicle and a Top Safety Pick from the Insurance Institute for Highway Safety.
It’s also one of the most customizable cars in the world, with 9,224 possible accessorizing combinations.
Create the Mustang of your dreams with the new customizer website, and bring a PDF of your design to one of the Beach Ford locations in Virginia Beach or Suffolk, and take a 2010 Mustang for a test drive.
The 2011 Ford Edge
The Ford Edge is back in an all-new way, offering customers even more of what they love for the 2011 model year. In its first full year on the market, the Ford Edge was the Number 1-selling vehicle in its segment, and more than 330,000 have been sold since its launch in late 2006.
“Customers told us how much they like Edge’s design and dynamic quality,” said Mark Fields, Ford’s president of The Americas. “We listened and made sure the new 2011 Edge delivers that and more – including fuel economy leadership, unexpected levels of quietness, a strong new design with quality materials, and MyFord Touch driver connect technology that will change how people experience their vehicles.”
In all, the Edge will go from one engine and one transmission to three powertrains – all delivering what’s expected to be class-leading fuel economy, power and torque.
The 3.5-liter V-6 produces 285 horsepower and 253 ft-lb. of torque. Meanwhile, the 3.7-liter V-6 engine that powers the 2011 Edge Sport delivers 305 horsepower and 280 ft.-lb. of torque, making it similar to the engine powering the 2011 Ford Mustang. Both engines are mated to a six-speed automatic transmission.
In addition, the new 2.0-liter EcoBoost I-4 will deliver class-leading fuel economy with impressive power and torque. Although Ford is not yet releasing power and economy numbers on the EcoBoost, they noted that the new powertrain should eclipse the original by about 30 percent.
A brand new tire and wheel lineup is complemented by a retuned suspension. Shocks, springs and stabilizer bars have all been adjusted for tighter handling.
In addition, new four-wheel disc brakes and key brake system upgrades provide enhanced stopping power. Among the 2011 Edge’s several new brake-related features are Hill Start Assist, Trailer Sway Control, Hydraulic Brake Assist and Adaptive Cruise Control and Collision Warning with Brake Support.
Both road noise and wind noise are significantly decreased in the 2011 Edge because of improvements found throughout the interior and exterior. Actions taken include sound pack and acoustic glass, powertrain NVH improvements and aerodynamic improvements.
The industry-first MyFord Touch is ushering in a new era of interaction, connecting the driver with technology in a smarter, safer and simpler way than ever before. Standard on the 2011 Edge Limited and 2011 Edge Sport, the MyFord Touch system replaced traditional vehicle buttons and displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack.
Also new on the 2011 Ford Edge is the world’s first use of iTunes Tagging in an available factory-installed HD Radio receiver. iTunes Tagging allows the driver to “capture” a song they hear on the HD Radio for later purchase from iTunes.
MyFord driver connect technology headlines the list of 12 class-exclusive standard and available features and technologies for the 2011 Ford Edge, joining SYNC, Easy Fuel, SecuriCode keyless entry keypad, Blind Spot mirrors, MyKey, AdvanceTrac with RSC, Adaptive Cruise Control and Collision Warning with Brake Support, and Cross Traffic Alert.
The 2011 Ford Edge will be available in dealerships this summer.
To learn more about the Edge, visit Beach Ford in Virginia Beach or Suffolk, and take a 2010 model for a test drive today.
Source: Ford.com
This is the Food Bank’s Ford Story. What’s Yours?
Gerry Brisson, the Senior VP of Advancement at Gleaners Food Bank, talks about how Ford Motor Company and Ford Transit Connect vehicles help the Mobile Food Pantry.
If you have a Ford Story, send it to Beach Ford by clicking the “Comment” link below.
Source: Your Ford Story
2010 Ford Taurus Stars in New Online Game
The 2010 Ford Taurus is now starring in the new online interactive game: “White Collar: Chasing the Shadow.” Based on the USA NETWORK drama “White Collar,” it follows a con artist and FBI agent who team up to catch bad guys.
Players drive the Taurus and use its features to catch “The White Shadow” villain, and all of the Taurus’ technology and features are fully integrated into the gaming experience.
“What makes this initiative unique is that the 2010 Taurus isn’t just along for the ride,” said Connie Fontaine, Ford Brand Content & Alliances manager. “The new and class-exclusive technologies in the Taurus are used to interpret clues and collect evidence.”
One example is that players access critical text message clues through the use of the Ford SYNC technology.
“Features like SYNC, SecuriCode, Adaptive Cruise Control and Collision Earning are used in the online game as they would be by a real-world consumer, and they seamlessly contribute to the game’s plot and puzzles,” explained Fontaine. “The game also is episodic in nature, giving players the ability to come back and solve new puzzles weekly and vary the ways in which they interact with the Taurus.”
If you would like to experience the innovative technology and features in the new Taurus, visit http://chasingtheshadow.usanetwork.com/ and click on the “games” tab at the top of the page, OR visit Beach Ford today and take one for a real test drive.
Source: Ford.com
Ford Works to Improve Important Driving Feature: Peacefulness
Ford and the Massachusetts Institute of Technology (MIT) are working on an advanced research project aimed at lowering stress to improve driver safety with automotive technology solutions.
“Today’s driver is feeling a greater level of anxiety than in the past, both from situations inside and outside the vehicle,” said Joseph Coughlin, founder and director of MIT’s AgeLab and the leader of this initiative. “This arises in part from the chronic stress in individuals’ daily lives combined with longer commute times, increased driving demands due to traffic congestion and deteriorating infrastructure.”
The New Features of the 2011 Lincoln MKX
Watch this video to learn about all the new features on the 2011 Lincoln MKS as the the Chief Engineer, Elaine Bannon, gives a short video tour at the 2011 North American International Auto Show.
To learn more about the Lincoln MKX, stop by Beach Ford in Suffolk and talk to a member of our helpful sales staff.
Source: youtube.com/Ford
Ford Posts Full Year Profit for 2009
Ford Motor Company reported today a full year 2009 pre-tax operating profit of $454 million, making the company’s first full year of positive net income since 2005 and a $17.5 billion improvement over 2008. Ford previously said it would not be “solidly profitable” until 2011, but the company said it now expects an operating profit for 2010 as well.
“While we still face significant business environment challenges ahead, 2009 was a pivotal year for Ford and the strongest proof yet that our One Ford plan is working and that we are forging a path toward profitable growth by working together as one team, leveraging our global scale,” said Ford President and CEO Alan Mulally. “In every part of the world, we are providing customers with great products, building a stronger business and contributing to a better world. Our progress has helped us gain market share in most of our major markets.”
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Ford’s Next-Generation Ford Explorer Brings 1,200 Jobs to Chicago Manufacturing Facilities
Ford announced yesterday that it will produce the next-generation Ford Explorer SUV later this year at the company’s Chicago Assembly Plant.
Investing nearly $400 million to launch production of the new, fuel-efficient Ford Explorer, Ford is adding 1,200 new jobs to staff a second production shift at Chicago Assembly Plant.
“The new Explorer will redefine the SUV for the modern era – retaining the capability customers want while delivering superb fuel efficiency, comfort and convenience,” said Mark Fields, Ford’s president of The Americas. “This investment underscores Ford’s commitment to building world-class, fuel-efficient vehicles in America and creating new jobs that will contribute to our nation’s economic recovery.”
Ford and the United Space Alliance Team Up
Engineers at United Space Alliance (USA) and Ford are sharing their software experiences to create virtual reality simulations that benefit both industries.
Ford is applying virtual reality software to improve driving situations before a prototype is even built, while engineers for USA are using it to help build future space vehicles safer and more efficiently.
Current USA applications of the technology include tracking and characterizing launch debris during ascent.
“In this virtual environment, we can evaluate early vehicle deigns against a backdrop of virtual conditions and literally experience a vehicle from someone else’s vantage point before it is built, helping us to create a car, truck or crossover that provides the perfect environment for the driver and its occupants,” said Elizabeth Baron, Ford’s Virtual Reality and Advanced Visualization Technical Specialist.
Ford Focus Named “Most Significant” Vehicle
AutoWeek just named Ford’s next-generation Focus the “Most Significant” vehicle of the 2010 North American International Auto Show.
“This was a unanimous vote, one of the few in the history of the AutoWeek award,” said Wes Raynal, editor of AutoWeek and autoweek.com. This car gives Ford and Focus fans their car back. By that we mean enthusiasts have been crying for the European Focus for years and we’re finally getting our wish. We also think it’s a perfect platform for an SVT version. The car goes on sale in 2011 powered by a sporty four-cylinder engine mated to a DSG transmission, and we can’t wait to drive it.”
2011 Ford Mustang GT Named Daytona 500 Pace Car
For the first time in 40 years, a Ford will serve as the pace car for the NASCAR season-opening Daytona 500. The 2011 Mustang GT will start the race on Feb. 14 at the Daytona International Speedway.
“Having the opportunity to pace America’s biggest auto race with a Ford icon like the 2011 Mustang GT is truly an honor,” said Jamie Allison, director, Ford North America Motorsports. “And to have the new 5.0-liter engine powering the car will be a great way to demonstrate its power and class-leading fuel economy.”
The 2011 Mustang GT circling the track will be a Race Red glass roof coupe with an all-new 5.0-liter V-8 engine capable of producing 412 horsepower, while delivering an impressive 25 mpg on the highway.
Alan Mulally was a Star at the North American Interantional Auto Show
Ford Motor Co. Chief Executive Officer Alan Mulally was the toast of the North American International Auto Show last week.
At the opening press conference, Mulally spoke of Ford’s “growth in every region around the world.”
Ford won awards for both car and truck of the year and unveiled the Focus compact, which Mulally plans to sell worldwide.
The company began 2010 by posting its first annual gain in U.S. market share since 1995 and the best sales growth in December among its peers.
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Ford Wins Both the North American Car of the Year and North American Car of the Year Awards
Ford Motor Company received the North American Car of the Year and North American Truck of the Year awards for the 2010 Ford Fusion Hybrid and 2010 Ford Transit Connect at the North American International Auto Show (NAIAS). This is only the third time in history that one manufacturer has won both titles.
“Winning both of these prestigious awards is confirmation that the ONE Ford plan is working, delivering industry-leading products for our customers,” said Mark Fields, president of The Americas.
The awards are based on factors including innovation, design, safety, handling, driver satisfaction and value for the price. A panel of judges, consisting of 49 automotive journalists in the United States and Canada, vote for the vehicles, which must be “all-new” or “substantially changed” from the previous model to qualify for the award.
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The 2011 Lincoln MKX Midsize Luxury Crossover
The 2011 Lincoln MKX midsize luxury crossover features industry-exclusive technologies and an engaging design.
Traditional vehicle buttons, knobs and gauges are replaced on the 2011 Lincoln MKX with the industry-first MyLincoln Touch, powered by Lincoln SYNC. MyLincoln Touch provides crisp images on a touch-sensitive LCD screen.
“With its combination of style, performance and uncompromising luxury, the Lincoln MKX has brought new customers into the Lincoln showroom in a way that very few products have before,” said Derrick Kuzak, group vice president, Global Product Development. “Lincoln customers tell us they care most about style and technology, and the new Lincoln MKX meets these needs perfectly. The new MyLincoln Touch technology will change the way customers interact with their vehicles while its new design language gives the vehicle a distinctive and stylish silhouette we know customers will love.”
The 2010 Taurus Wins Edmunds.com Technology Breakthrough Award
The 2010 Ford Taurus was named the winner of the first-ever Edmunds.com Technology Breakthrough Award at the 2010 International CES (Consumer Electronics Show) in Las Vegas.
“We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers,” said Doug Newcomb, senior technology editor, Edmunds.com.
The award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience for drivers and passengers. All new vehicles that were available for sale within the U.S. during the last year were eligible to receive the award.
The Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.
Ford Launches Nine New Engines and Six New Transmissions.
Ford Motor Company will introduce nine new or upgraded engines and six new transmissions in North America in 2010. These introductions are part of a five year effort to transform Ford’s entire global powertrain portfolio.
The five-year overhaul, which started in 2008 and will continue through 2013, includes 60 new or significantly upgraded engines, transmissions and transaxles globally.
One of the new and improved powertrains is the 2010 Ford Focus’ 2.0-liter direct fuel injection engine, which will be the first of its kind in a Ford vehicle in North America.
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Ford Celebrates First Full-Year Market Share Gain Since 1995
Higher sales in every category and for every brand led Ford to a 33 percent sales increase in December compared to a year ago.
Ford cars were up 42 percent, crossovers were up 51 percent, sport utilities were up 33 percent, and trucks and vans were up 18 percent. Among brands, Ford sales were up 37 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
“Ford’s plan is working,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customer consideration continues to grow for our high-quality, fuel-efficient vehicles. In 2010, we will introduce an even higher number of new products, giving customers more reasons to Drive One.”
Ford’s New HD Radio Offers iTunes Tagging
The world’s first implementation of iTunes Tagging in a factory-installed HD Radio receiver will launch in 2010 on select Ford vehicles.
“iTunes Tagging and HD Radio technology are strong new additions to the growing collection of Ford convenience features and technology we’re offering customers to make driving even more enjoyable,” said Mark Fields, president of The Americas. “This is another example of Ford’s commitment to bring the widest variety of factory-installed customer-focused technology, features and conveniences to millions of people.”
In 2010, Ford vehicles will offer familiar terrestrial radio, HD Radio technology, SIRIUS Satellite Radio as well as Internet radio through Ford SYNC from a Bluetooth-streaming audio-capable smartphone.
“Ford continues to lead the market in bringing advanced capabilities to popular vehicles. We are pleased that HD Radio technology is an integral part of Ford’s broad offering of new features,” said Jeff Jury, COO of iBiquity Digital Corporation, the developer of HD Radio technology.
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Ford Doubling Availability of Radar-Based Crash-Avoidance Technologies in 2010
Ford will double the availability of its Adaptive Cruise Control and Collision Warning with Brake Support system in 2010 by adding the technologies to the Ford Explorer, Ford Edge and Lincoln MKX. The features are already available on the Ford Taurus, Lincoln MKS and Lincoln MKT.
In 2010, the newly enhanced system will allow up to two drivers to program personal settings for both features, including their preferred lead vehicle distance warning times, and a more user-friendly graphical interface.
“We’ve taken a great set of driver awareness features and made them more effective through the use of a more user-friendly interface that’s designed to provide an enhanced driver experience,” said Steve Kozak, Ford’s chief engineer for safety systems.
Adaptive Cruise Control operates just like normal cruise control, with one exception. If its radar sensor detects slower moving vehicles immediately ahead, the system will reduce the cruising speed as appropriate. When its sensors detect traffic has cleared, the user’s vehicle resumes the set speed.
Ford Uses the Motion-Capture Software Behind “Avatar.”
Hollywood computer animators and video game designers use motion-capture technology to digitally capture movement and make characters appear more lifelike. Such technology was used to created films like “Avatar,” “Lord of the Rings” and “Shrek.”
And now Ford is using motion-capture to create realistic digital humans that engineers use to test vehicles in the virtual world, making Ford the only automaker to use the software in this way for vehicle design.
“Just like in the movies, we hook people up with sensors to understand exactly how they move when they are interacting with their vehicles,” said Gary Strumolo, manager, Ford research and engineering. “Once we have all that motion captured, we create virtual humans that we can use to run thousands of tests that help us understand how people of all sizes and shapes interact with all kinds of vehicle designs. It’s an incredibly efficient way of engineering tomorrow’s vehicles.”
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Ford Improves Fuel Economy More Than Any Other Automaker
According to a recent report by the U.S. Environmental Protection Agency, Ford has improved in fuel economy more than any other major automaker since 2004. Ford’s combined car and truck fuel economy improved nearly 20 percent, which is almost double the progress of the next closest competitor.
Much of Ford’s recent accomplishments can be credited to the introduction of the Ford Escape and Mercury Mariner hybrids, but the company also made several incremental aerodynamic, mechanical, energy management and weight-saving improvements across its entire lineup.
Depending on powertrain specifications, the 2010 Fusion, Fusion Hybrid, Escape Hybrid, Taurus SHO, Flex, F-Series and Transit Connect offer best-in-class fuel economy. The same can be said of the 2010 Lincoln MKS and MKT and Navigator, Mercury Milan Hybrid and Mariner Hybrid.
Ford SYNC System Goes WiFi
Ford Motor Company’s second generation SYNC in-car connectivity system will turn vehicles into rolling WiFi hot spots next year.
By inserting a mobile broadband modem – sometimes called an “air card” – into SYNC’s USB port, you can create a wireless connection throughout the vehicle, allowing passengers with WiFi-enabled mobile devices to access the Internet.
“While you’re driving to grandma’s house, your spouse can be finishing the holiday shopping and the kids can be chatting with friends and updating their Facebook profiles,” said Mark Fields, Ford president of The Americas. “And you’re not paying for yet another mobile subscription or piece of hardware because Ford will let you use technology you already have.”
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The 2010 Ford Fusion Hybrid: “Purity on Wheels”
The 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power (EWP) at the Los Angeles Auto Show.
The award recognizes cars that use power sources designed to reduce global warming and further efforts to make energy through alternate sources.
“Ford Fusion Hybrid sedan has the styling punch of a powerhouse with authority built in the design,” said Kevin Smith, editorial director of Edmunds.com and one of the judges who selected the EWP award. “With unsurpassed fuel economy, this car has real ecological know-how. We call it purity on wheels.”
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2010 Ford Taurus Named Kelley Blue Book’s “Best Redesigned Vehicle.”
The Ford Taurus won Kelley Blue Book’s “Best Redesigned Vehicle” award this year.
“This is not your father’s Taurus. For us it’s a massive departure,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about.”
Bell says many of the Taurus’ new features earned it the title of 2010 Best Redesigned Vehicle.
“It’s the whole package – great value, great build quality and great technology, he said. “We at Kelley Blue Book couldn’t help but embrace the new Taurus.”
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2010 Mustang Performs Magic Tricks on the Las Vegas Stip
Vaughn Gittin Jr, a world champion drifter, kicked off Ford Mustang’s “10 Unleashed” campaign by taking the car to drift the streets of Japan.
Now, during the tenth and final installment of Unleashed, Gittin is teaming up with Steve Wyrick, a famous Las Vegas magician, to perform one of the biggest illusions to hit the Las Vegas strip.
“My grandfather’s prize possession in life was a 1970 Mustang Mach 1, one of the sickest cars you could imagine,” said Wyrick. “Knowing of my grandfather’s love for the Mustang, I wanted to incorporate the 2010 Mustang into one of my acts and unleash my Mustang side by performing one of my biggest illusions yet on the Las Vegas Strip.”
Imagine Wyrick shackled by police in the middle of the strip, while Gittin races down the strip in a silver 2010 Mustang.
“Our goal was to make the final ’10 unleashed experience something truly unforgettable,” said Steve Ling, N.A. car marketing manager, Ford Motor Company. “To have Vaughn race down the Las Wegas Stip in Spellbinder after kicking off the campaign by drifting the Mustang around Japan was a perfect ending to a great campaign.”
To watch Wyrick, Gittin and the 2010 Mustang perform the seemingly impossible on the Las Vegas Strip, check out the video that includes behind-the-scenes footage from the shoot:
Stop by one of the Beach Ford show rooms in Virginia Beach or Suffolk and Unleash your Mustang dream.
Source: Ford.com
The Ford Flex is the “Collectible Car of the Future.”
The Friends of the National Automotive History Collection (NAHC) predict that the Ford Flex will become the most desired new American car by future car collectors.
The Flex beat out seven other all-new American-built vehicles for the title of “Collectible Vehicle of the Future.”
Members of the organization support the world-famous automotive collection at the Detroit Public Library. The NAHC is the world’s largest public archive of automotive lore and a treasure for automotive historians, journalists and collectors. Its collection of books, manuals, photos, company histories and historic documents is open to the public.
“We are delighted that the Ford Flex has been recognized by the NAHC as having a design that will become a collectible of the future,” said Kate Pearce, Flex marketing manager at Ford.
2010 Ford Transit Connect Named Detroit News Truck of the Year
The 2010 Ford Transit Connect was just named the Detroit News Truck of the Year.
And in 2003, it was named International Van of the Year by an independent panel of leading commercial vehicle journalists representing 19 European countries when first launched in 2003.
Editors credited Ford for listening to the wants and demands of customers, both large and small and heralded the “long list of clever and practical solutions in the areas of handling, accessibility, security and safety” that Ford Transit Connect introduced
Ford Motor Company brought the popular European truck to the U.S specifically to meet the needs of small business owners.
It offers improved fuel economy, bigger load capacity and better cargo accessibility than today’s commercial vehicle offerings.
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Ford’s Year End Sales Event
Ford’s Year End Sales Event is going on right now at Beach Ford! This is great time for you to take home a new Ford from the 2009-2010 lineup, with Ford’s wonderful financing, cash back, and leasing options.
Beach Ford has a huge list of APR and Cash Back Specials on select 2010 Fords, Lincolns and Mercurys. These special offers on select 2009-2010 Ford cars, trucks and SUVs start at rates of 0% APR financing plus $1000 cash back.
For more information, Click Here.
Stop by Beach Ford in Virginia Beach or Suffolk today to learn more about these amazing deals!
Ford Fiestas at the L.A. Auto Show
While introducing the 2011 Ford Fiesta to the people at the LA Auto Show, Ford decided to go a step further and show off the many possibilities the platform presents. They had four customized Fiestas on display, done by companies like H&R, 3dCarbon,
FSWerks, Steeda and Ford’s in-house Racing and Custom Accessories team.
“We expect the Fiesta will be wildly popular among people who like to personalize their vehicles because of its affordability, great driving dynamics and award-winning design,” said Ford Designer Melvin Betancourt. “We’ll offer these customers a variety of appearance and performance accessories to choose from so they really can make their Fiesta their own.”
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Ford Taurus Names International Car of the Year
The 2010 Ford Taurus was named International Car of the Year (ICOTY) at the Los Angeles Auto Show on Wednesday.
The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media representatives from top newspapers, magazines and Web sites around the U.S.
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyle and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle,” said Courtney Caldwell, ICOTY’s creator and executive producer.
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Ford and Best Buy Team Up
Ford and Best Buy just completed a one-month pilot program in the Dallas area. The program was aimed at building awareness of the SYNC in-vehicle connectivity system, while also promoting mobile technical support through Best Buy Mobile stores and Geek Squad nationwide.
“In combination with our terrific Ford dealership network, we’ve given consumers through our Best Buy relationship a way to fully experience the power and performance of SYNC,” said John Felice, general marketing manager, Ford, Lincoln Mercury Divisions.
Local Ford dealerships teamed up with 30 Best Buy locations to offer consumers free SYNC demos in SYNC-equipped vehicles. Meanwhile Ford, Lincoln and Mercury owners could sign up for personal SYNC tutorials and phone compatibility testing and upgrades. Nearly 3,500 demos and 400 owner clinics were completed.
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Director of Global Electrification Discusses Ford’s Electric Products
Nancy Gioia, Director of Global Electrification, Ford Motor Company, discusses Ford’s electric products and the global electric vehicle market forecast.
Source: Ford Motor Company
Why the Ford Flex Is the Quietest Vehicle in Its Class.
Ford Motor Company wind noise engineer Steve Dworack explains what makes the Ford Flex the quietest vehicle in its class.
Watch the video below to learn about the testing techniques used to design the Ford Flex’s comprehensive sound package.
To learn more about the Ford Flex, visit Beach Ford in Virginia Beach or Suffolk.
Source: Ford.com
Ford Presents 2009 “WISE PRIZE”
Engineering student Zoe Burton is the seventh winner of the Ford WISE (Women Into Science and Engineering) prize, the annual award that recognizes exceptional women studying engineering.
Burton, who plans to graduate in the summer with a degree in mechanical engineering from the University of Durham, received her £1,000 prize from Her Royal Highness Princess Anne at the WISE awards ceremony in London.
Backed by the Institution of Engineering and Technology and the Institution of Mechanical Engineers, Ford and the WISE campaign give the annual award to their chosen female engineering student. Burton, 22, and all of her competitors were put through a stringent selection process including an interview by a panel of engineering professors.
The 2010 Cobra Jet Mustang
The 40th Anniversary 2008 Cobra Jet Mustang lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.
Earlier this month, Ford Racing unveiled the 2010 Cobra Jet Mustang at the Specialty Equipment Market Association (SEMA) show. In honor of the SEMA introduction, Ford Racing built a one-of-a-kind silver Cobra Jet complete with a charcoal Cobra Jet graphics package.
“The 2008 Cobra Jet was a great car, it did everything we wanted it to do,” said Brian Wolfe, director, Ford North American Motorsports. “We’re really proud of the car, but then again we’re always trying to make the next one better.
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Ford Uses Environmentally Friendly Wheat Straw-Reinforced Plastic
Ford Motor Company is the first automaker to develop and use environmentally friendly wheat straw-reinforced plastic in a vehicle.
The natural fiber-based plastic that contains 20 percent wheat straw bio-filler has been used for the first time on the 2010 Ford Flex’s third-row interior storage bins. This application alone reduces petroleum usage by some 20,000 pounds per year and reduces CO2 emissions by 30,000 pounds per year. Furthermore, it represents a usage for a renewable resource – wheat straw, the waste byproduct of wheat – helping to reduce our dependence on petroleum and using less energy for manufacturing.
“Ford continues to explore and open doors for greener materials that positively impact the environment and work well for customers,” said Patrick Berryman, a Ford engineering manager who develops interior trim. “We seized the opportunity to add wheat straw-reinforced plastic as our next sustainable material on the production line, and the storage bin for the Flex was the ideal first application.”
Ford Fusion Named 2010 Motor Trend Magazine’s Car of the Year
The Ford Fusion was named the 2010 Motor Trend Car of the Year, beating 23 contenders including the Toyota Camry, Honda Accord, BMW 7 series and Mercedes-Benz E Class.
The Fusion is now among America’s Top 10 selling vehicles, and is the number one selling domestic car.
“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers,” said Angus MacKenzie, MOTOR TREND editor-in-chief. “The Fusion range has matured into a competitive roster of midsize sedans, able to compete with the sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top ten best selling cars in America.”
To win the prestigious award, the Fusion had to outperform the competition in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.
“The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded. The Fusion’s combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges,” said MacKenzie.
With its unsurpassed quality, best-in-class fuel economy, class exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want.
“Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow,” said Ford Sales Analyst George Pipas. “That is extraordinary.”
To check out the 2010 Ford Fusion or to learn more, stop by Beach Ford in Virginia Beach or Suffolk.
Source: The Ford Story
New Ford Police Interceptor to Replace the Crown Victoria in 2011.
Ford Motor Company recently announced that it will produce a new vehicle—the specially designed Police Interceptor—to replace the Ford Crown Victoria law enforcement vehicle in 2011.
The new Ford Police Interceptor is being developed with help from Ford’s Police Advisory Board, which has provided input for the past 14 months on attributes such as safety, comfort and durability. The Police Interceptor will be offered without interruption when production of the Ford Crown Victoria ends in late 2011.
About Beach Ford
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We built a 30,000 square foot world class collision repair and paint facility and a 53,000 square foot Quality Care Service Center in Virginia Beach.
We have also built an 83,000 square foot collision/paint repair and Quality Care Service Center in Suffolk.
We have done all this to ensure we take care of our customers long after their initial purchase.
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